Perfume has different styles of packaging design, and well-known brands of perfume packaging design is usually a combination of « reflecting the quality of incense », « reflecting brand characteristics », « being unique and outstanding to attract consumers, » which are the three principles to determine the design of the perfume.
Principle one: reflecting the temperament of perfume
Any perfume has its own unique qualities, specifically its unique scent and the theme the designer is trying to convey. Many consumers use the perfume bottle packaging design to initially determine the style and smell of the perfume, forming the first impression of the perfume. Therefore, the packaging design of the perfume is to present the invisible fragrance in front of people’s eyes through the tangible packaging design, so that people can most intuitively experience the unique charm of the perfume.
Principle two: reflecting the brand’s characteristics
Each brand has its own unique cultural connotation and design style, and their products will also have the brand’s imprint. Therefore, the packaging design of the perfume bottle should also reflect the characteristics of the brand, so that not only can strengthen the value of perfume and can play a good role in brand promotion.
Principle three: being unique and outstanding to attract consumers
A successful perfume bottle packaging design will attract consumers with uniqueness, based on reflecting the character of the perfume and the brand. Or some people may think that the more ornate and complicated the perfume packaging is, the more unique it is and the more people will be attracted to it. However, this is not entirely true. Simple perfume bottle packaging design can also play a unique role in attracting people.
